All posts tagged Branding

making_ideas_275x270
Latest
May 10, 2012, 1 Comment

Making Ideas Happen by Scott Belsky, is a book that claims to be a lifejacket for creatives who are unproductive or fail to see their ideas through to completion. Creatives …

design-nyc

Get Inspired and Visit desigNYC’s Annual Design Exhibit

September 14, 2011, No comments

On September 14, 2011 desigNYC, a nonprofit organization committed to improving life in NYC through the power of design, will celebrate its 2011 colla ...

Strategic Design in action: Starbucks announces rebranding initiative

January 20, 2011, 4 Comments

When the largest coffeehouse company in the world, with presence in more than 50 countries announces its logo redesign, the event cannot pass unnotice ...

brand value, brand equity social media, social media strategy, brand awareness, social media and marketing, digital communication brand, social media business,

Digital Design – The Designer is the Listener

December 21, 2010, No comments

The relationship between customers and design has changed. In this article about the changing landscape of design and its rela- tionship to customers ...

  • What brand is your disease?
    October 21, 2010, 3 Comments

    More and more, going for a doctor's visit resembles going to a chain department store. The doctor is very busy and has very little time for you, but they will do their best to be nice. You tell him or her what is ailing you, and they come b ...

  • Interior Design as Strategy
    March 29, 2010, 9 Comments

    A dialogue on the strategic value of interior design by René Ng Renovation programs on TV have undoubtedly made the general public more aware of the built environment.  However, the time ...