Articles published in Issue 6 of Catalyst Strategic Design Review
Our conclusion is that desire is hard-wired into the human psyche and into the design process. Both require stimulation and excitement and a sense of reaching for what is potentially possible. Neither is satisfied for very long. Today, both design and desire are pushing up against the edge of a future for nine billion on an overheated planet that aches for more.
The Three Ps of Desire: Progeny, Power, and Purpose
Desire means different things to different people. Taken at face value, the word desire is typically associated with sexuality.
In designing this desire to be number one, focus can become skewed, research used ineffectively, short cuts taken, resulting in, shall we say, less th ...
The past 20 years has seen a dramatic shift in the global economy and the way in which consumers view themselves and the way in which business views the consumer. Companies and designers have reacted to this new hybrid consumer who is accus ...
Steve Masterson, COO of Kiska, discusses the need to balance the desires of designers with the desires of consumers and our environment. Masterson offers a brief history of product design and speaks to its ability to create desire in consum ...
The relationship between customers and design has changed. In this article about the changing landscape of design and its rela- tionship to customers Ira Kauffman discusses methods for design and designers to listen to their end-users’ de ...
A good measure of desire is to simply examine where we spend our money.
In this historical account of the origins of money, author James Buchan crafts a meandering book of money’s rise, fall, adaptation and role in the function of society.
What shapes human desire to perform any action?
Americans spend more on housing each year than any other sector of the economy.
André Correa d’Almeida is a believer in the power of design to change the world.
