The Core77 Design Awards were announced yesterday and congratulations are in order for Pratt Design Management graduates Dennis Chan, Maggie de la Vega, Jo Glenny, and Tucker Kobylski. Their thesis paper, “Designing Innovation Diffusion,” won in the Strategy/Research category.
Like all great design, the seven step process that the team developed for diffusing innovation seems obvious now that they’ve written it. It seems clear and concrete – and entirely actionable. What do you think about innovation difusion framework?
2 Comments on "Pratt’s Design Management Thesis Wins Core77 Award"
How can I get a copy of this thesis paper?
Would love to read and share with my students
You can download it here: http://www.core77designawards.com/wp-content/uploads/2011/07/Strategy-Student-e401-a.pdf