This year’s Social Media Week, to be held in New York City between February 7th and 11th, will feature an incredible 5-day challenge. Titled No Right Brain Left Behind, this innovation challenge will invite creative leaders to form teams and lend their intellect to solve the creativity crisis in schools.
The goal of the challenge is to encourage education and creative industry leaders to spark a creativity renaissance in schools. Currently, standardized tests are the focus of the US education system; preservation and fostering of right brain (creative) power is critical. A panel consisting of high caliber creatives such as Sir Ken Robinson, and Behance founder Scott Belsky, will decide the three initiatives to be pursued and implemented as pilot projects during the 2012 school year.
If you are interested in forming a team for the No Right Brain Left Behind challenge, or for more information, please visit http://rightbrainsare.us/.
This strategic endeavor spotlights the importance of education as part of a larger societal goal. The next issue of CATALYST will explore themes related to the redesign of education as a foundation for “The Good Life”.
2 Comments on "No Right Brain Left Behind challenge aims to foster creativity in schools"
As part of the “NRBLB” competition next week, I’ll be fielding a team of my high school students from Spotswood, New Jersey. Any competition that has to do with solving issues related to public education has to include input from those most affected by the outcome. My thanks to the competition sponsors for allowing us to enter and become part of the conversation, even if we are not one of the final three.
As a design education advocate, I welcome anything that brings the conversation back to how we provide teachers with tools to teach creativity and to teach creatively, without imposing new rules or restrictions. Design education does that and has to be an essential part of any conversation on how to fix our education woes and re-design the system so it works for teachers and students alike.
This was a great competition! My colleagues and I at frog participated in brainstorming sessions in our NY/SF and Austin studios. I worked with a few guys from SF to submit one of the final concepts: http://rightbrainsare.us/ideas/15-minutes-can-change-the-world-quick-activity-cards-that-foster-creative-problem-solving-in-the-classroom/